Environmentalists are celebrating a win this week as California's governor passes legislature banning microbeads (plastic microspheres that are widely used in cosmetics as exfoliating agents and personal care products) from common household and beauty products like face-washes, body soap and toothpastes. A law that's supposed to take effect in the year 2020.
This news comes after growing concern over the ability of microbeads to pass through water filtration systems into our oceans, where they are then ingested by sea creatures.
Procter & Gamble is supposedly actively working on alternatives, ground-up fruit pits are being considered as a potential alternative to the destructive tiny plastic beads. A spokesperson for the giant multinational consumer goods company was quoted saying that a complete removal of microbeads from their products is hopeful by the year 2017, with "plenty of product options available without microbeads for those who prefer them [in the meantime]"
This is great news for both environmentalists and our ocean-dwelling allies! It turns out that when these microbeads are swept out into our oceans, they float around absorbing toxins before getting ingested by marine creatures. In turn, it is highly likely that when we eat seafood, we ourselves are ingesting these toxins. A sort of karma, I guess.
We still have a long way to go, however, as microbeads are still legal in many jurisdictions throughout the USA and Canada. If you're interested in helping put a stop to this microbead toxic circle of life (!), check out these petition pages or check out the Take Action tab to see how you can create your own petition.